Selling your jewelry or diamond? Choose WP Diamonds

Matthew Howe, Vice President of Marketing and E-Commerce, told me, "When we launched WP Diamonds, we had high hopes about affecting a positive change within the industry. We noticed the options available, and they weren't very good. We believe that there is a lack of transparency and professionalism with a lot of options out there, and we devised a set of policies and operating procedures to make sure we addressed this vacuum."

A surprising statement

What he said next was surprising to me. I have had the experience of buying back jewelry in Italy, when I ran a jewelry store. None of us were experts in diamond evaluation. There was no need for it, as the pieces were usually gold or gold watches, but sometimes people came in with jewelry containing larger gemstones. Often bought, tragically enough, from television jewelry companies that claimed their pieces were an investment worth far more than the purchase price. When those clients were told they had paid a fair amount for the jewelry but that the gemstones were of poor quality, and we could only take the gold back, they often became very emotional.

So Matthew said this about the procedure at WP Diamonds: "We believe that the experience of selling an item should be similar to the experience you had when you purchased an item."

Extremely professional

WP Diamonds is extremely professional. The website has a luxury look and feel, but also, and more importantly, it is clear and easy to navigate. Each step in the process is made easy for those considering selling their jewelry. I come across a lot of websites and it may not be kind to say it, but especially American websites have a tendency to be overwhelming: too much information, difficult navigation, many colors and different typefaces. Not WP Diamonds.

Michael Leibowitz, Director of Jewelry, told me: "WP Diamonds continues to receive the most interesting jewelry, diamonds and watches to purchase. The merchandise runs the gamut from Tiffany engagement rings, Rolex and Pateks, antique and estate jewelry, Cartier Love bracelets and so on. Our pricing is a combination of real-time global metal and diamond markets, along with our gemologists and evaluators having a strong pulse on the premiums of the better brands and demographic demand. WP Diamonds offers a Retail Partnership Program to purchase jewelry, diamonds, antique and estate pieces, and watches from customers of retailers both in-store and through a no-cost-to-retailer mail-in program."

So how does it work?

You can visit the website at www.wpdiamonds.com and explore the different options depending on what you want to sell: a diamond, a piece of jewelry, a watch, or an engagement ring, for example.

Once you have established what category your item falls into, there are tailored steps to follow. For diamonds, there is a calculator to estimate the weight and an approximate value, though cut, color, and inclusions are critical factors that can only be assessed properly by an expert. For other items, clear step-by-step instructions guide you through the process.

What I loved about WP diamonds 

I observed the whole process and I have to say: this is real professionalism. If I were to sell a diamond or a more precious piece of jewelry, I would definitely try WP Diamonds for the evaluation. You always rely on the professionalism and honesty of the people valuating your diamond, jewelry, or watch, and you simply cannot do it yourself, which makes it all the more delicate.

If you are selling a simple plain gold bracelet, your local jeweler may be perfectly adequate: they weigh it, and you get the daily metal price minus costs. But if you have something more valuable, or you think it might be, then I would recommend a company like WP Diamonds. They are true professionals with a strong reputation built largely on word of mouth from satisfied clients.

What I also loved

The company works with some unexpected experts. Alongside diamond evaluators, jewelry experts, and watch specialists, there are relationship experts and financial experts. These are there to provide added value through relevant content and advice, available under the Articles section of the website.

More information: www.wpdiamonds.com